It's not a term made up by the pickup community.

In the areas of my life that I have dedicated myself to - competitive triathlon, cycling, science, and, yes, the skills required to meet and attract beautiful women - one of the biggest areas where I have seen hordes of guys stuck going nowhere is "learning". If I just study this book, if I understand this key concept, I will be able to break through my old plateaus.

I disagree. I am a voracious student and love learning, believe me. But in the course of my development, I have come to realize that the learning comes from the doing. Of course we all know that. Every "guru" you will find on almost any matter will tell you that the best way to learn is to do. That's why we make college freshmen take biology lab. Not because it's a great way to spend a Wednesday afternoon, but because only by going out and doing. By applying yourself in a very visceral way, you will gain a new understanding.

The second component of going out and doing, however, is reflecting - analyzing your progress. Only by experimenting, trying new approaches, seeing how they went, can you really push back the frontiers of science, your sports performance, or your personal life. I was trained in graduate school to keep a detailed lab notebook. It shocked me when I realized the strength of the correlation between lab notebook accuracy and detail and my own performance. In sports, when I have been trying hard to make performance breakthroughs it was by detailed analysis of my training that I was able to make the tweaks to keep my IT band from getting pulled, gain that extra speed in the water, or stay comfortably in an aerodynamic position on the bike.

When I dedicated myself to learning to attract beautiful women, I looked at all the tools that were available (and I must admit, I came to it from an area where I was very spoiled by a strong tradition of geeky over-analysis of performance - cycling) and did not find anything that worked well. I settled on a LiveJournal, and then a google blog. It was ok, but not great. I had no way of tracking or analyzing what I'd been doing, it was not really any better than writing it in a notebook.

It was after this experience that a friend and I decided to develop this product. We have put together a tool that we believe is everything an aspiring "pickup artist", triathlete, student, and (I'm learning) web developer needs to be able to track, analyze, and learn from their experiences. I invite you to have a look at it, try to imagine using it, and let me know if there is any way that we might improve it. If you would like to then stick around and try it and have the experience of improving yourself through 1) performance, and 2) analysis of that performance, I would be delighted.

There are a million people out there selling a million different products to this community. Each promises a "revolutionary new method" to this, that, or the other thing. But I am convinced that there is no magic bullet, there is no substitute, for doing, reflecting, and doing again. Masters have been around for longer than civilization. There is no case where a true master has gained this mastery by any method other than doing, reflecting, and doing again.